Art Drive hits the East End.
As the official automotive partner for the London 2012 Olympic & Paralympic games, BMW is making great strides towards delivering the Green Games promise, getting athletes and officials where they need to be in their sustainable clean fuel vehicles. With this and...
The Olympic games 2012 in London can reasonably be seen as the first “digital games” in the history of the Olympics.
After 17 exciting Olympic days Alex Balfour, Head of New Media, London 2012 just introduced his digital report to the public. Thus 431 million visits on London2012.com were registered during the games. The relevant apps were downloa...
Here’s the checklist.
If there’s a secret to being organized, it’s having checklists for everything. And if London 2012 was this close to being impeccable, we have to pay our respects to Great Britain’s reaffirmed organization – if I had to guess, I’d say the British were the inventors of the checklist.
That’s why I’ve star...
A brand’s ultimate goal is to give people a sense of belonging.
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‘Tone of voice’ in Brandland is often born on paper, but in reality it lives and dies in speech, and the tone of this Olympics has been resounding through London and pumping out of speakers around the world.
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On the track there has been some amazing performance, but I’m not talking just about the athletes.
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Saturday we went to see the Beach Volleyball at Horse Guards. A massive 15’000 spectators venue, built on the space where her Majesty’s guards normally practice their walk, trot and canter with their horses.
The German men won (as u...
Who steals my purse steals trash […]
But he that filches from me my good name
Robs me of that which not enriches him,
And makes me poor indeed.
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Walking into work on Monday morning there was an obvious buzz in the air, on the street, in the office; everyone was talking about the success of the British athletes over the weekend. Superb Saturday was followed by splendid Sunday. And there’s still a week of events to go. Details »...
With only five days of the London 2012 Olympics Games behind us, we’ve already seen some controversial judge decisions (just to mention but a few: Korean Shin Lam was not allowed to participate in the final match of fencing after a second was added to the duel, German Britta Heidemann won in a do-or-die hit, Great Britain’s men’s team ended up with the bron...